Yo, I don't think we should talk about this
(Come on, why not?)
People might misunderstand what we're tryin' to say, you know?
(No, but that's part of life)
Come on
My good friends James Dwiggins and Keith Robinson have a new podcast on Inman with the provocative title: Are you an information gatekeeper? AI just fired you.
I would embed the YouTube video, but I think Inman and James and Keith would like you go to visit them to view it, so why don't you just do that instead?
This podcast could not have come at a better time for me, because for the past few weeks, I've been trying to wrap my head around what may be the most important event that Zillow put on in years. I am speaking of Zillow AI Investor Summit: Leading the Next Era of Real Estate held on March 24th in NYC.
I can't recall the last time I had so many A-Ha moments listening to an event. I can't recall the last event that made me rethink so many of my strategies. I don't think I'm nuts to think that this event might be the most important event in real estate in a decade. But, because there was so much content, so much insight, so much OMFG moments, it has been very difficult for me to parse through everything. (Plus, I've been busy... so there is that.)
But the James and Keith podcast brought home at least one major point of focus. I thought I would think through that with the best informed audience in real estate.
Let me give you the TL;DR up front:
The Real Estate Insiders podcast guys suggest that agents have to be "relationship owner and experience creator" and simply accept that the data is out there, even more accessible, and with AI, knowledge and access to information become commodities. Well, Zillow disagrees, very loudly. Competition in AI-world means building and maintaining data moats, and Zillow will win because it has the biggest and best data moat.
There are lessons to be drawn there, I think. Let's get into it.